© Jo Hopley 2015
This was a Bulletproof workshop brief
Create a campaign to make more people consume Ben & Jerrys small 500ml pots on the go.
Many believe they need an excuse to eat ice cream. The pots have new names to match existing flavours of the excuse. They also have words of wisdom from Ben & Jerrys themselves inside to perk up customers whilst they’re on the go.
Branding // Packaging // Campaign
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