© Jo Hopley 2015
This was a JKR student brief
Reinvent the alcopop brand 'Sourz' to appeal to a new audience using the 7 deadly sins.
Play upon 'the joke reputation' to make a new range of 'sins' which apply to all stages of a night out to make the drink fit into with peoples pre-drink and clubbing routine.
Branding // Packaging // Promo
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